The Association Quatre Couleurs accompanied Le Rouge Français for the opening of its flagship store at the Espace Chamberlan, which houses brands that are made in France, committed to the environment and ecologically responsible production. Together with the brand's designer Élodie Carpentier, the Association Quatre Couleurs designed the scenography of a wall in the space that combines the art of plants, the art of graffiti, botanical art and the playful spirit of a museum.
The Rouge Français launch party highlights their approach to organic cosmetics and their know-how. This house presents for the first time in the world its DNA: a mixture of dye pigments with a make-up base, to create 15 new eco responsible shades in this new lipstick collection.
For the inauguration of the Le Rouge Français flagship, the Quatre Couleurs association asked the artist Cyril Kongo to personalise a vintage dressing table in graffiti mode in order to give a revolutionary meaning to the brand, which is also distinguished by its dye pigments.
For this occasion, Eymeric François, a Parisian haute couture designer who creates and manufactures his dresses entirely in his workshop with French lace and embroidery, lent iconic dresses for the Le Rouge Français shoot. Photos from this shoot became the standard for the house of Le Rouge Français.
Another designer was involved in this evening's event, the graphic designer Natasha Lockwood. For this, she created a very contemporary painting inspired by the colours of the pigments in a Japanese floral spirit in order to highlight the innovation of French Red.
Calligrapher Sonia da Rocha, a specialist in Type Design & Lettering and a professor at ESADHaR, a school of art and graphic design, wrote addresses on envelopes for the evening's guests.
The graphic designer of the Association Quatre Couleurs, Anna Marchlewska, designed the invitation cards by integrating the work of Natasha Lockwood.