B&W parade presents YOUM by Youmna Megarbane

Youm was born from the desire to offer pieces with a design original that can be adapted to different times of the day. Beyond being a jewellery brand, Youm proposes a vision of beauty: the art of distinguishing oneself, while remaining sober and elegant. Our promise? To give character to a conservative outfit, to bring a touch of colour to a streamlined silhouette, to add that little extra something that makes a difference, to transform a day outfit into a night out outfit in no time, to give new life to a forgotten garment, or even more importantly, to reveal the female beauty. Everything starts with an idea, a desire. Then to bring this inspiration to life, we source prints. These raw brass pieces will be reworked to become earrings, pendants or cuffs, and they will be mounted with noble materials such as natural stones and pearls or shagreen to become unique jewellery.

The transformation of the prints is carried out by a partner workshop in Paris, and the pieces are gilded with 24-carat fine gold in Paris. The final stage of assembling the prints with the stones or pearls is carried out in the designer's workshop. The brand is distributed exclusively on its website or at ephemeral events.